Work

Selected projects

A small collection of in-depth case studies and project write-ups.

12 projects

Case studies

Terzo

Projects I worked on during my tenure at Terzo, from product direction to marketing and branding.

5 case studies

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MarketChorus

Content intelligence for creators, researchers, and publishers: paste a link, see who is engaging with it, and get alerted when a topic moves.

B2B SaaSMarket Research

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Shipwell: Pricing Intelligence

Real-time market rate visibility for freight contracts, built at Shipwell to answer a question shippers had always had to guess at: is this a good rate?

B2B SaaS

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FedEx Office

Replacing FedEx Office's rep-mediated site setup with self-service admin tools, validated with real site admins across three straight days of usability testing.

B2B SaaSB2C SaaSDesign System

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TaxAct

Research with 11 filers, and a redesigned Federal Tax Return flow built around a live human tax assistant no competitor offered.

B2C SaaSFintech

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Match.com

A single themeable system for Match.com and the brands of Match Group, the iOS and Android apps it supports, and an offline prototype built for a commercial shot in NYC.

Design SystemiOS DesignAndroid Design

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Southwest Airlines

Four Ops teams, two front-end frameworks, and no shared system between them. Design was led on the projekt202 team that built the business case, the foundations, and the governance model that made the Ops Component Library stick.

Design System

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ExamSoft

A ground-up rearchitecture and persona-driven redesign of ExamSoft's secure digital assessment platform, built on research into how students, proctors, and institutional admins actually use it.

EdTechB2B SaaS

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Project 1 of 8: Terzo

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